Evaluation marks the completion of the Grifco Process Hierarchy cycle, where the successes and failures of all steps and services is measured.
It is seeing how well the new strategy is performing and producing over a designated period of time.
This includes looking at the performance statistics, customer satisfaction, brand image improvements or public awareness.
The scope is not limited to the numbers; it could mean a business technology being acquired, a strategic alliance or joint venture being secured, or performance improvements based on training.
Good business evaluations should provide insights for where original modifications need to be adjusted to fulfill overall goals and objectives. Such adjustments may kick off a new round of investigation, but the foundational Hierarchy work will hold firm.
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