Strategic Positioning

Strategic Positioning - Grifco Process Hierarchy cycle

Strategic Positioning is neither strong nor weak by itself. It is only defined in relation to others in the market where you operate. It requires seeing where you stand from an outsider’s perspective and where you want to be before you can take action from the inside.

Your position is meant to encompass the overall intended objectives and approach to a given situation in your organization. It informs how you compete, serve your customers and fulfill your goals as a business.

Further, a company’s relative position within its industry matters for performance. It reflects choices a company makes about the kind of value it will create and how that value will be created differently than your rivals. To better appreciate your own strategic position and those of competitors, ask:

1) Is there a plan for a competitive strike?

2) Is there a need to strengthen your brand/product to a specific audience?

3) Do you need a market entry strategy?

As alluded to under Determining Deficiencies, a Plan of Action is made to clarify:

1) What the goals are or should be,

2) What resources are required to reach the goal and

3) To formulate a timeline for when specific tasks need to be completed.

4) Assign roles and responsibilities to stakeholders.

Let Grifco Strategy help you in the strategic planning and strategic positioning of your organization prior to implementing an initiative for growth.